From the Good Smile Company website:
A palm-sized soft vinyl figure of brown bear Natsu!
The fluffy and warm country life of the brown bear Natsu and the Miko Machi! From the popular anime series 'Kuma Miko: Girl Meets Bear' comes a palm-sized soft vinyl figure of Natsu! The soft, adorable form has been perfected for Natsu fans to enjoy in their collection! The figure is a nice size to easily put on display on your desk, or to head out on a trip to various different places together with!
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